Five ways to expand your course reach and grow your learning audience with Ayris

Jan 8, 2018

Many learning organizations own and offer valuable content but often fail to present it in an attractive way.  As a result, organizations are unable to reach a wider audience and achieve the goals they are trying to reach. What are the tricks to increase your course engagement? Based upon the OutCons team’s years of experience, here are some suggestions below:

1. Browse trending headlines to select topics

Keep up to date with the most recent developments in your industry and always try to be one step ahead of your audience and the rest of the eLearning industry. People want to learn about what is new in their business niche. For instance, if they want to start trading Bitcoins, provide them with all of the relevant information about it – what they should know before they start, what to watch for, how to mitigate their risks, etc. You can always improve your existing course list. Just try to be in line with the ongoing trends and tailor it to your audience.

2. Customize your content by interest groups

While you are adding value to your course materials, why not study your selected audience a little closer too. Group your contacts by interest and create different groups for each one of your topics. Look for branches within your learning organization, areas of professional development, or self-improvement topics. This way you can differentiate your types of audience and create custom content grouping. Pick the suitable courses for each group so you can satisfy personalized learning needs. In cases where the content is required, make sure you make it as short and as effective as possible to it peaks and holds the interest of the required group.

3. Create original content and ensure it is visually appealing

Make your content attractive and visually pleasing. This is probably the most important thing in online education today. According to The Telegraph, people have shorter attention spans (because of massive usage of the smartphone), which only lasts for eight seconds. Yes, if you don’t catch the attention of your audience within this timeframe, you probably won’t catch it at all. Be creative and entertaining, improve and upgrade your learning materials constantly.

4. Work your groups

Managing your learning group is a process, not a one-time, set-up case. You need to be active and engaged with all participants. Start an industry related community and post information, start chats, update statuses about the nature of your learning content and create a community of learning.

5. Ask industry influencers for quotes

Quote people who have taken your courses in the past, especially if they are recognized as leaders in your industry or organization. You can get creative and use tools like Canva to improve the visual representation of the quote itself. Individuals like to be associated with famous and influential people, so if you know someone appropriate, don’t forget to contact that person for a quote.

Always keep in mind that you are not promoting just a course. You are promoting your services, your company and your brand. Make sure that you present your courses well and get closer to and work with your audience groups. Do not get in a passive mode. If you do your homework and create courses of interest to your audience, your audience will grow.


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